How To Get Ahead Of The Hype In The Million-Dollar Quail Business

I had foreseen that the prices of quails and their eggs would still go up as the hype intensifies but I had not, in my wildest imaginations, thought that quail eggs would hit the 100 bob mark! Now I got the greatest shock just yesterday as I travelled back to Naivasha from meeting some aspiring farmers in Nairobi. I sat next to a lady who talked about buying fertilized quail eggs at 250 shillings each. Honestly, that lady was seriously exploited.

While I have been encouraging farmers to get into this business and take advantage of the current hype, I agree with one friend whose comment I saw on our Quail Farmers Kenya Facebook group. He brought out a very important issue; currently, we are all focused on producing quails and quail eggs to sell to farmers at exorbitant prices while no one cares about the consumer market. Have we really thought about what would happen to our products when we have enough farmers all producing and no new farmer to sell quail chicks and fertilized eggs to?

So how do we get ahead of the hype and secure a future for this million-dollar business?

While we produce for the farmers and enjoy the huge profits, let us not starve the consumer market since that is where we will all turn to in the near future. While most people are focused on taking advantage of the hype around the quail business, a few future-focused individuals are busy creating a brand for themselves. They are taking advantage the shift in in the business to take care of the forgotten consumers.

Just the other day, someone posted a very important observation; they had gone to Nakumatt Supermarket in search of quail eggs and got only a promise that the eggs will be available in about a week’s time. The supermarket sells each egg at about 30 bob meaning that they would be willing to buy them at 20 bob from farmers. 20 shillings per egg is sure a very good deal that still gives you a huge profit. Don’t you think it would be wiser to produce for this steady market, make a name and a reputation for yourself, from which you will profit long after the mad rush dies off?

And the best idea so far…

The QFAK! I must say I just love the vision some of the upcoming quail farming millionaires have and the best so that seeks to secure the future of the business is the idea of registering a Quail Farmers Association in Kenya. The first meeting for the vision bearers and those supporting the idea will be held on 16^th November 2013 at Uhuru Park at 2:00 pm. For those who want to see our business live on, this is one idea we must uphold. The association will seek to bring together all the quail farmers in Kenya and seek new markets for our products, especially abroad. I bet we all need to support this as we make our way up to the millionaires’ club.